Class-12

Uttarakhand Board class 12 Business Studies Syllabus

CLASS XII BUSINESS STUDIES

Time : 3 Hours, one paper, 100 marks

Part A : Principles  and  Functions  of  Management

1 Nature and Significance of Management 07 Marks
2 Principles of Management 07 Marks
3 Business Environment 05 Marks
4 Planning 07 Marks
5 Organizing 10 Marks
6 Staffing 08 Marks
7 Directing 10 Marks
8 Controlling 06 Marks
  Total 60 Marks

Part B: Business Finance  and Marketing

9 Financial Management 12 Marks
10 Financial Markets 08 Marks
11 Marketing Management 14 Marks
12 Consumer Protection 06 Marks
  Total 40 Marks
  TOTAL 100 Marks

 

Part A: Principles and Functions of Management

Unit I: Nature and significance of Management

  • Management – concept, objectives, importance
  • Management as Science, Art, Profession.
  • Levels of management
  • Management functions – planning, organizing, staffing, directing and controlling
  • Coordination – nature and importance

Unit 2: Principles of Management

  • Principles of Management – meaning, nature and significance
  • Fayol’s principles of management
  • Taylor’s Scientific Management – Principles and Techniques

Unit 3: Business Environment

  • Business Environment – meaning and importance
  • Dimensions of Business Environment – Economic, Social, Technological, Political and Legal
  • Economic Environment in India; Impact of Government policy changes on business

and industry, with special reference to adoption of the policies of liberalization, privatization and globalisation

Unit 4: Planning

  • Meaning, features, importance, limitations
  • Planning process
  • Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme.

Unit 5: Organising

  • Meaning and importance.
  • Steps in the process of organising.
  • Structure of organization – functional and divisional.
  • Formal and informal organization.
  • Delegation: meaning, elements and importance.
  • Decentralization: meaning and importance.

Unit 6: Staffing

  • Meaning and importance of staffing
  • Staffing as a part of Human Resource Management
  • Staffing process
  • Recruitment – meaning and sources
  • Selection – meaning and process
  • Training and Development – meaning and need. Methods of training

Unit 7: Directing

  • Meaning, importance and principles
  • Elements of Directing
  • Supervision – meaning and importance
  • Motivation – meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives.
  • Leadership – meaning, importance; qualities of a good leader -Communication – meaning and importance, formal and informal communication; barriers to effective communication.

Unit 8: Controlling

  • Meaning and importance
  • Relationship between planning and controlling
  • Steps in the process of control
  • Techniques of controlling : budgetary control,

Part B : Business Finance and Marketing

Unit 9: Financial Management

  • Meaning, role, objectives of financial management
  • Financial decisions : meaning and factors affecting
  • Financial planning – meaning and importance.
  • Capital Structure – meaning and factors
  • Fixed and Working Capital -Meaning and factors affecting its requirements.

Unit 10: Financial Markets

  • Concept of Financial Market: Money Market and its instruments.
  • Capital market and types – primary and secondary market.
  • Distinction between capital market and money market.
  • Stock Exchange – meaning, functions, NSEl, OCTEI, Trading Procedure.
  • Securities and Exchange Board of India (SEBI)- Objectives, Functions.

Unit 11: Marketing Management

  • Marketing – meaning, functions and role, marketing and selling
  • Marketing management philosophies.
  • Marketing mix – elements
  • Product – nature, classification, branding, labeling and packaging
  • Price – Factors determining fixation of price
  • Physical distribution: Elements; Channels of distribution : types, function, choice of channels
  • Promotion -Elements of promotion mix; Advertising – role, limitations, objections against advertising. Personal selling – meaning, importance; Sales promotion – merits, limitations, methods ; Publicity – meaning and role.

Unit 12: Consumer Protection

  • Importance of consumer protection
  • Consumer rights
  • Consumer responsibilities
  • Ways and means of consumer protection – Consumer awareness and legal redressal with reference to Consumer Protection Act.
  • Role of consumer organizations and NGOs.