CLASS XII BUSINESS STUDIES
Time : 3 Hours, one paper, 100 marks
Part A : Principles and Functions of Management
|1||Nature and Significance of Management||07 Marks|
|2||Principles of Management||07 Marks|
|3||Business Environment||05 Marks|
Part B: Business Finance and Marketing
|9||Financial Management||12 Marks|
|10||Financial Markets||08 Marks|
|11||Marketing Management||14 Marks|
|12||Consumer Protection||06 Marks|
Part A: Principles and Functions of Management
Unit I: Nature and significance of Management
- Management – concept, objectives, importance
- Management as Science, Art, Profession.
- Levels of management
- Management functions – planning, organizing, staffing, directing and controlling
- Coordination – nature and importance
Unit 2: Principles of Management
- Principles of Management – meaning, nature and significance
- Fayol’s principles of management
- Taylor’s Scientific Management – Principles and Techniques
Unit 3: Business Environment
- Business Environment – meaning and importance
- Dimensions of Business Environment – Economic, Social, Technological, Political and Legal
- Economic Environment in India; Impact of Government policy changes on business
and industry, with special reference to adoption of the policies of liberalization, privatization and globalisation
Unit 4: Planning
- Meaning, features, importance, limitations
- Planning process
- Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme.
Unit 5: Organising
- Meaning and importance.
- Steps in the process of organising.
- Structure of organization – functional and divisional.
- Formal and informal organization.
- Delegation: meaning, elements and importance.
- Decentralization: meaning and importance.
Unit 6: Staffing
- Meaning and importance of staffing
- Staffing as a part of Human Resource Management
- Staffing process
- Recruitment – meaning and sources
- Selection – meaning and process
- Training and Development – meaning and need. Methods of training
Unit 7: Directing
- Meaning, importance and principles
- Elements of Directing
- Supervision – meaning and importance
- Motivation – meaning and importance, Maslow’s hierarchy of needs; Financial and non-financial incentives.
- Leadership – meaning, importance; qualities of a good leader -Communication – meaning and importance, formal and informal communication; barriers to effective communication.
Unit 8: Controlling
- Meaning and importance
- Relationship between planning and controlling
- Steps in the process of control
- Techniques of controlling : budgetary control,
Part B : Business Finance and Marketing
Unit 9: Financial Management
- Meaning, role, objectives of financial management
- Financial decisions : meaning and factors affecting
- Financial planning – meaning and importance.
- Capital Structure – meaning and factors
- Fixed and Working Capital -Meaning and factors affecting its requirements.
Unit 10: Financial Markets
- Concept of Financial Market: Money Market and its instruments.
- Capital market and types – primary and secondary market.
- Distinction between capital market and money market.
- Stock Exchange – meaning, functions, NSEl, OCTEI, Trading Procedure.
- Securities and Exchange Board of India (SEBI)- Objectives, Functions.
Unit 11: Marketing Management
- Marketing – meaning, functions and role, marketing and selling
- Marketing management philosophies.
- Marketing mix – elements
- Product – nature, classification, branding, labeling and packaging
- Price – Factors determining fixation of price
- Physical distribution: Elements; Channels of distribution : types, function, choice of channels
- Promotion -Elements of promotion mix; Advertising – role, limitations, objections against advertising. Personal selling – meaning, importance; Sales promotion – merits, limitations, methods ; Publicity – meaning and role.
Unit 12: Consumer Protection
- Importance of consumer protection
- Consumer rights
- Consumer responsibilities
- Ways and means of consumer protection – Consumer awareness and legal redressal with reference to Consumer Protection Act.
- Role of consumer organizations and NGOs.